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Advanced networking and communications technologies will help carmakers, OEMs and sellers deliver valued services that boost after-sales revenues — to the point that they finally exceed conventional gross sales and repair revenues. There is potential for progress throughout many areas, from the booming manufacturing and domestic markets in BRIC (Brazil, Russia, India and China) and other growing economies, to the research and growth of ‘greener’ vehicles and fuels.

Amenities include the McMaster Automotive Analysis Centre (MARC), the Waterloo Centre for Automotive Analysis (WatCAR), the College of Ontario Institute of Know-how’s Normal Motors of Canada Automotive Centre of Excellence, and the Fraunhofer Mission Centre at Western. By no means has that been more true than now, when auto” is the key time period within the automotive industry.

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